Having an online home business means needing a killer website. Not only do you need to get traffic to your website, you have to keep them there and get them to opt-in. It does not matter if you are creating sales pages, landing pages or squeeze pages, their all the same and you have to be aware of some huge mistakes.
Here are a few killer tips to make your website not only stand out, but get the traffic you send there to stay there and opt-in for your product or service.
Tip One: Colors
It is best to use only two or three colors. You may think you want a ton of flashy colors and that it will catch peoples eye. But, instead it will turn people off. If it is to flashy it distracts your message and makes it hard for people to read about your product. Do not use drab colors or too bright of colors either. Simple is best.
Tip Two: Fonts
Use only three different fonts on the same page. Use a nice bold font for your head line. Your head line is what is going to be the first thing people see and this is where you want to catch their attention. Sub headline is next with one font smaller than the main headline. For most of the body, use the standard 12 font size, just like writing a book.
Tip Three: Content
Cramming to much content on one page will give it that cluttered look and unable for people to read. Break your content up in to paragraphs with titles before every two or three. Most peoples attention span is not very long, so it is much easier for them to comprehend a few short paragraphs at a time than one long, long story.
Tip Four: Banner Header
It is typical for most web designers to want to put up a big flashy banner header. It may look real cool and eye catching, but it also will waste a lot of valuable real estate. Real estate meaning, location on your page. The first message you want your traffic to see is your sales headline, not a flashy banner.
Tip Five: Your Offer
It is very important to clarify what you have to offer. If you have just a bunch of income claims about your online home business and hype, there will be no reason for anyone to stay there. When people get to your site from your advertising, they expect to find what you were advertising about. This is a real big one for the search engines. If you want to be on the top with the search engines your site needs to be relevant to your advertising.
Tip Six: Above The Fold
Always keep your offer and at least one opt-in box above the fold. Meaning the top part of your website. This is the part that people will see first, you do not want them to have to scroll all the way down to the bottom of your page to find your product or service. Do however put an opt-in box at the bottom of your page also. There are some people that will actually read all of your text and it is best that they do not have to scroll all the way to the top to opt in.
I hope these few tips will help you in designing a killer website for your online home business.
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